In some of our classes we do a reading related to the topics we are seeing, and this will not be the exception.
Some people believe that our behavior is influeced by the things around us and the influece we get from the media.
In the reading on page 61 you are going to learn about how advertising and people's persuasion are related.
Take some time to do the reading and then complete exercises 1c and 2.
After that, from your personal opinion tell me
Do you think people are manipulated by the media? Why? Why not?
Post your answers as a comment.
Ex 1c:
ResponderBorrar1. Because the public has now become too cynical to be taken in traditional advertising. Also, people are exposed to many messages every day, so it is difficult for each individual message-maker to get noticed.
2. Because, according to a study, only a minority of television campaigns generate a positive return on investment.
3. These days every possible means of communicating a message is being used and experimented with by current advertising campaigns Also, previously advertising had specific forms.
4. Indirect advertising can be probably tolerated if the advertising is entertainingly done.
5. In situations in which advertising is overused or done badly.
6. By organizing large football and running events, and with charitable fundraisings, such as their “end AIDS red laces” campaign.
7. The writer thinks that it is probably a good thing that Nike now spend an increasing proportion of their money on charity work rather than commercials.
8. Because the whole world has a point of view that they hope to convince others to share, and ultimately, we are the only ones who can decide what we want to believe, and what we want to buy.
Ex 2:
Loathing: strong feeling of hatred or disgust (A1).
Cynical: believing that people are not sincere (A2).
Accumulation: the long collection of things over a period (B).
Innovative: new or unusual (C2).
Gush: pour (C1).
Intrusive: too noticeable, in a way that be annoying (D1).
Antagonises: annoys somebody badly (D2).
Manipulate: influence somebody without them noticing (F2).
Despise: Has no respect for someone or something (F1).
Ex 3: Do you think people are manipulated by the media? Why? Why not?
Yes, I think so. Nowadays there are many people who just repeat what they see in media without even research the enough to emit a criterion.
1c
ResponderBorrar1. Because there are a lot of advertises in every day’s life, so people learned to ignore them.
2. A studied has probe that only 18% of the TV campaigns have returned the investment, so it is most likely that companies just waste money on TV advertises.
3. They do not try to sell the product directly, instead, they search a way to develop empathy to the brand.
4. It can be done if the campaign is entertainingly, because in this way is more likely that people forgive the intrusion.
5. If the method is overused or it is done badly.
6. Organizing events like races of football matches, and doing charity fundraising.
7. He thinks that is a good thing that most companies should be doing it.
8. Because at the end, people decide what to believe and what not.
2
A.1 loathing
A.2 cynical
B accumulation
C.1 gush
C.2 novel
D.1 intrusive
D.2 antagonizes
F.1 despises
F.2 manipulate
G the hype
Do you think people are manipulated by the media? Why? Why not?
It is true that we are surrounded by a lot of media information, but I think that you are who decide to accept or refuse the information that you receive. If media could manipulate people, at this time the people would be already educated by the advertisements about the global warming and pollution, and still they aren’t. So, I think that the media shows you the idea, but you are who take the decision to accept it or refuse it.
1c.
ResponderBorrar1. Because people has become so cynical and "marketing literate", so now they don't believe of everything they see.
2. Because just the 18% of television campaings have an impact on the audience.
3. Where they published and with live actions instead of commercialas.
4. If the advertising is entertainingly done.
5. When the advertisements are overused or badly done.
6. Organising large football, running events and doing charity.
7. He thinks that is somethimg good that Nike and other companies do.
8. Because each person decide about how to spent their own money.
2.
A 1. loathing
2. cynical
B Accumulation
C 1. gush
2. witty
D 1. intrusive
2. antagonises
F 1. despises
2. manipulate
G convince
3. Yes, I think media manipulate people but not just with advertisements also with series and general TV shows, we can see this on kids that now use different vocabulary that they learn with the TV, apps and games.
ResponderBorrar1c
1. Because some advertising is so obvious in its desire to just make money, and that’s not something that people want, they study, and have become smarter enough to be persuaded as easy as before. In the other hand, we are exposed to many messages every day, so we don’t care about an important part of them.
2. Because people don’t want to watch it, and they don’t pay attention, it’s not interesting.
3. They are making charity, sport events, good deed in general, things that people can admire, so they will appreciate the company and think good things about it, instead telling the people “hey, buy our products”.
4. When they show something interesting or familiar for us, something nice, well done. For example, Coca Cola advertising, they always show people being happy and together, every wants to be happy and feel loved, so it’s familiar for us, and nice to see.
5. If it’s done badly, or it’s overused.
6. Making charity work and its ‘end AIDS red laces’.
7. He says it is nice that Nike and many other companies make charity work instead commercials.
8. Because people don’t care about it, they don’t want to see it, to be persuaded. Also, a study revealed that a little percentage of the TV advertising has a positive return on investment.
2
A1.loathing
A2. Cynical
B. accumulation
C1. gush
C2. novel
D1. Leaping out
D2. Intrusive
F1. Despises
F2. Manipulate
G. convince/ hype
1c
ResponderBorrarWe have a ridiculous amount of commercials, it’s difficult put attention to all. And maybe because the people spend more time in internet avoid the commercial in newspapers and TV.
Because, is more easily put the same commercial in the web, without spend a lot of money in TV company’s.
Now, based on the above, the advertising focus in viral marketing and less elaborate commercial than before.
If is funny or epic, and not take a lot of time.
Nike have been successful organizing sports events for beneficial purposes.
The writer’s opinion is that this kind of efforts is probably a good thing.
The writer’s believe that ultimately, we are the only ones who can decide what we want to believe or buy.
2
Loathing
Cynical
Accumulation
Fitted
Novel
Intrusive
Antagonizes
Despises
Manipulate
Convince
Yes, I think people are manipulated because they usually spends their money in things that maybe don’t need.
1c
ResponderBorrar1-Maybe because we are exposed to many content during the day and as we see that much, every time our expectations get higher, and because of that we are not that easily impressed.
2-Because they are not as effective as they used to be, and even scientific studies have proved it.
3- Companies are trying more effective techniques of advertising, with something that really gets the attention of people, not just TV commercials like in the past. They even give products as gifts to costumers so that they spread the word and more people get to know them.
4-When the advertisement has a good message for us, that even if it is not direct, they know our brain will get it because of its deep meaning.
5-When the message is not really clear and people may misunderstand the ideas the company wants us to buy. For example, advertisement with double sense or dark humor.
6- By using its money to invest in charity with its campaign of the red laces.
7- He thinks is good because they care about helping other people and not just making money for them.
8- Because studies have shown that it is not that effective, and because of that it is not worthy to spend a lot of money in that.
2
A1-loathing
A2-cynical
B1-accumulation
C1-gush
C2-innovative
D1-leaping out
D2-intrusive
F1-despises
F2-manipulate
G1-convince
I think that people is in fact controlled by the media, because we receive the information the media wants us to know, and sometimes that information is not the truth but something that benefits them or someone that pays them. For example, we watch news to get information about the world, but if the news are fake or bad-intentioned then we will adopt thoughts that may be not the right ones because of a bad influence.
1c:
ResponderBorrar1. Because we receive a lot of information every day as the article said, we are exposed to 3000 messages. So, we don’t put the necessary attention to be persuaded.
2. Right now, the traditional advertising doesn’t work. It is a waste of money, because a few years ago, just 18% of the investment on advertising return to the companies, according to the article.
3. Previously, advertising had specific forms. Now, every possible means of communicating a message is being used and experimented with.
4. Probably is forgivable if the advertising is entertainingly done.
5. If it is overused or done badly.
6. Organizing large football and running events, also on charity.
7. That is a good thing that Nike spend money on charity work rather than commercials.
8. Because all of us has the last word about what we believe and what we buy.
2:
A1. Loathing
A2. Cynical
B. Accumulation
C1. Gush
C2. Innovative
D1. Intrusive
D2. Antagonises
F1. Despises
F2. Manipulate
G. Convince
Do you think people are manipulated by the media? Why? Why not?
Of course we are. We receive a lot of subliminal messages every day, so we don’t notice that most of our wishes are put in our mind by the consumerist system that we live. Also we have to remember that most of time the media show us only the information that serves for their purposes, so we have to be careful and search by different sources.
1
ResponderBorrara) the public has now become too cynical to be taken in by traditional advertising
b) because there was a study which showed that only 18% of tv campaigns generate a positive return on investment.
c) previusly, advertising had specific forms, now the attention of the people must be drawn in ingenious ways
d) If the advertising is entertainingly done
e) if adverttising are overused or done badly
f) by organising large football and running events for charitable fundraising.
g)it is a good thing that Nike now spend an increasing proportion of their money on charity work rather than commercials. whether one respects these companies for their efforts or despises them for attempting to manipulate public opinion is a decision that each consumer must make for himself
h) we are the only ones who can decide what we want to believe and want to buy.
2)
A1 loathing
A2 cynical
B accumulation
C1 gush
C2 innovative
D1 intrusive
D2 antagonises
F1 despises
F2 canipulate
G convince
3)Do you think people are manipulated by the media?
Yes, Most of the time a misleading advertising is presented, for example, in restaurants they advertise very appetizing products but in reality they are very different from the product one buys ..
1c:
ResponderBorrar1. The average person is exposed to around 3,000 messages every day so it is difficult for each individual message-maker to get noticed.
2. Because traditional advertising no longer works.
3. Now exist the "stealth" advertising, there is no longer the problem of falling public interest by leaping out at consumers unannounced and grabbing their attention by force.
4. If the advertising is entertainingly done.
5. If overused or done badly, it sometimes antagonises people and increases their resistance to the message.
6. By organising large football and runniing events, Nike has also generated positive word-of-mouth for itself, as it has with charitable fundraising, such as their "end AIDS red laces" campaing raising awareness of AIDS.
7. Whether one respects these companies for their efforts or despises them for attempting to manipulate public opinion is a decision that each consumer must make for him or herself.
8. Because we are the only ones who can decide what we want to believe, and what we want to buy.
2:
A1. Loathing
A2. Cynical
B. Accumulation
C1. Gush
C2. Witty
D1. Intrusive
D2. Antagonize
F1. Despise
F2. Manipulate
G. Hype
Do you think people are manipulated by the media? Why? Why not?
yes, we are.
we can notice this when at the supermarket, for example, we need to buy a sunscreen, we do not have any reference of some brand of this kind of product but we take the one that we saw on televison, in a magazine, etc
1c:
ResponderBorrar-1: Because there is in everywhere, everything you look has an advertising and sometimes we ignore it for the spam in our heads that they create.
-2: Because as the reanding says only 18% of television campaigns generated a positive return on investment.
-3: As Tom says: Previously, advertising had specific forms but now the compannie sees everywhere as a possible means of communicating a message.
-4: Probably is forgivable if the advertising is entertainingly done.
-5:When start to grabing the attention of the public by force or when it's overused.
-6: In charity
-7: The writer describes Nike's marketing as a good decissions.
-8: Beacuse ultimate we are the only ones who can decide what we watn to believe, and what we want to buy.
2:
Loathing
Cynical
Accumulation
Gush
Witty
Intrusive
Antagonize
Despise
Manipulate
Hype
My opinion: I think that we are done with some instrusive marketing that some compannies develop, but we also need it to choose what we want, because if you don't know the brand probably you won't buy it. I agree about the fact that marketing nowadays is very creative and make a lot of funny campaigns.